Packaging Launch & Execution

Packaging Launch & Execution

Ahead of the Curve Group (AotC) is a performance driven, packaging and innovation execution team.   Combined, we have over a century of global experience in R&D packaging and marketing in the technology and fast-moving consumer goods (FMCG) industries. 

Packaging Development Plays Key Role In Market Launch

With the 2018 national launch of recreational cannabis in Canada came an abundance of strict packaging regulations that cannabis companies must abide by if they want their products to be approved for sale in the market place.  The “plain” packaging regulations require all primary container packaging be child resistant, tamper evident and limited to a single brand colour. Additional packaging labelling regulations mandate allowable graphic elements such as; health warnings, symbols, THC content, product information and even font type, size and colours.  While this poses packaging limitations it also offers an opportunity for brands to be creative in their packaging strategy and execution to stand out amongst the competition. 


Cannabis companies have to be agile and respond quickly in this dynamic new industry where first to market advantages are key to success.  This heavily regulated market utilizes common supply resource and packaging components applying significant strain on the ability to secure materials.  This results in higher costs, longer leadtimes, uncertainty of on going supply and necessity to seek out new supply partners in a very fast paced environment.  All of these challenges must be overcome to ensure a focus on quality is achieved.  

AotC Delivery

Bringing our experience in packaging development and supply chain management we successfully collaborated with one of our key clients to design & execute their creative vision in this highly regulated industry.  In market, on time including;

  • Supply: Built a trusted supply chain to maintain quality packaging supply in a market that utilizes common resources and components.
  • Manufacturing: Support the packaging and equipment qualification for automated production in never experienced before timelines.
  • Processes:      Developed and executed full specifications and packaging SOP base processes for ongoing simplification and speed to market.
  • Sustainability: Delivered fully recyclable packaging including materials of higher value recovery.
  • Innovation:  Ongoing resource support identifying and executing new innovation.

Moving Forward

AotC can bring our expertise and support to your new product developments and launch programs.  Used to fast moving programs the AotC team will work with you to deliver packaging development design solutions that meet Canada’s federal and provincial regulations. Our engagement model for these program types is based on an agreed packaging design and execution program.   We will collaborate with you to quantify the design requirements, the supply and manufacturing cost and capabilities, market targets, regulatory and other performance needs and build an execution roadmap of solution(s).  This is  a  resource driven consulting agreement.   Cost and deliverables quantified up front.